Engage Denise Taylor for Media Campaigns
Dr Denise Taylor is a Chartered Psychologist and media contributor with over 35 years of experience in careers, retirement, and later-life transitions. She brings clarity, warmth, and authority to campaigns through press releases, broadcast interviews, and media appearances.
Her background combines professional practice with a PhD in meaningful later life, alongside trusted collaborations with leading brands including Premier Inn, Green Flag, Jet2 Holidays, and the BBC. Recognised with the 2024 UK Career Development Award for Research, Denise offers insight that is both evidence-based and relatable, ensuring campaign messages connect with audiences.
Selected Campaign Collaborations
Aegon – The Second 50
- 18 interviews on national and regional radio, discussing how to navigate a multi-stage life.
- Featured on BBC Radio Gloucestershire, BBC Radio Derby, Black Country Radio, UK Health Radio, Salford City Radio, and others.
You can find the full list including some recordings via this link.
The Oddfellows - Friendship Month
- 18 interviews to promote Friendship Month, including the creation of the Friendship MOT, a simple tool to help people review their social connections.
- Coverage included BBC London (Shay Grewal), BBC Radio Leicester, Radio Tyneside, Chelmsford Community Radio, and That’s TV Scotland.
- Additional features such as an interview with Aston Avery on Gateway 97.8, plus widespread press coverage.
National Express – Psychology of Seat Choice
- Media day exploring seat choice psychology, with interviews across BBC and regional radio stations.
- Appearances included BBC Scotland, BBC Hereford & Worcester, BBC Nottingham, BBC London, Radio Essex, and more.
- Coverage linked campaign research with audience-friendly commentary.
Premier Inn – Face-to-Face Meetings Campaign
- Expert commentary and practical tips for research on the value of face-to-face meetings.
- Input featured in campaign report (Measuring Face Value), and picked up in the press.
- Coverage highlights: Real Business, BBP Media, and Manufacturing Global.
Green Flag – Common-Sense Campaign
- Provided expert commentary for press release and completed 15 radio interviews in one media day.
- Interviews included BBC Hereford & Worcester, BFBS, Bolton FM, Express FM, Moorlands Radio, Spectrum Sino, Swansea Sound, The Wave, Waves Radio, and others.
- Testimonial: “Denise was very professional and media friendly… she offered great insight and went above and beyond to ensure all her answers were as detailed as possible.” — Laura Withers, FrankPR
Jet2 Holidays – Wasted Weekends Campaign
- Studio media day with Jet2 manager, discussing research on how Brits use their weekends.
- Contributed expert commentary and practical “reclaim your me-time” tips, included in national press release.
- Campaign emphasised wellbeing and the value of short breaks.
BBC Learning – Get Connected
- Six-month initiative to help people develop basic online skills.
- Spent a full media day at the BBC Studio answering questions on 11 BBC radio shows.
- Contribution supported BBC WebWise resources on online skills.
Government Radio Days – Graduate Talent Pool & Mature Students
- Campaigns supporting government initiatives on graduate employment and mature student education.
- Media appearances included Heart FM, Sky News Radio, Colourful Radio, BBC Oxford, BBC Leeds, BBC York, UCB Radio, and others.
- Topics covered: graduate employment challenges and opportunities for mature students, including joint interviews with David Lammy MP.
"It was a delight to work alongside Dr Denise Taylor on our recent national Friendship Month campaign to promote the benefits of friendship groups in later life. Her professional knowledge enabled us to provide expert advice and support to those who may be struggling with social confidence as they move through significant life stages. I also really enjoyed our joint broadcast interviews. She has a very human approach to explaining situations and provides really practical and helpful advice. We look forward to working with Denise again in the future."
Jane Nelson
,
Chief Executive Officer, The Oddfellows Friendly Society
Engage Denise
For media enquiries, interviews, or campaign collaborations, please get in touch.